The MADEMOISELLE PRIVÉ world welcomes the MADEMOISELLE PRIVÉ BOUTON collection – an artistic tribute to one of Mademoiselle’s recognised elements of style: the button.
The MADEMOISELLE PRIVÉ world combines excellence in craftsmanship and delicate taste. It is a world full of symbols, and its universe is a recognition of absolute femininity.
This is a creative world that opens the door revealing the intimate world of Gabrielle Chanel. So, while exploring it, we get closer to all those objects with which Mademoiselle loved to surround herself with. Objects so precious because so dear to her.
Keyword: the button
In 2020, the CHANEL Watchmaking Creation Studio is presenting the MADEMOISELLE PRIVÉ BOUTON collection. It is a homage to an essential component of Gabrielle Chanel’s stylistic world: the button.
Not only is the button at the very centre of the creative idea, but it is accompanied by another key element in Chanel couture – the tweed.
In this respect, this is a collection of precious cuffs which ‘button’ reveals a secret watch.
The texture of the cuff is of the most precious tweed – Chanel’s signature cloth. As a consequence, every watch is a black and gold tweed cuff with golden calfskin trim and a black calfskin lining.
MADEMOISELLE PRIVÉ BOUTON: the inspiration
Taking her inspiration from the military’s and from sailor’s uniforms, Gabrielle Chanel paid particular attention to the button motifs, which presented a wide variety of ornamental designs.
So the button became more than a fastening, preciously punctuating her suits and becoming a hallmark of the CHANEL style.
Accentuated by a golden braid, the black tweed cuff of the MADEMOISELLE PRIVÉ BOUTON watch folds over and fastens to the wrist by means of a button, which covers a small diamond-set dial.
MADEMOISELLE PRIVÉ BOUTON: the collection
The collection offers a variety of motifs that reveal the width and richness of CHANEL’s symbols. These are all rendered at the highest of craftsmanship.
A pearl, a carved gold lion, a camellia formed of diamonds, a Byzantine motif, and the profile of Gabrielle Chanel in agate: all these symbols speak of Mademoiselle private world. In conclusion, these creations from the MADEMOISELLE PRIVÉ BOUTON collection are precious and intimate at the same time.
The collection is comprised of seven watches in limited edition, including two exceptional High Jewellery unique pieces.
Crafted by the greatest artisans, this collection frames an exclusive realm of expression for the finest forms of craftsmanship: High Watchmaking, High Jewellery, and other Artistic Crafts from the world of Couture.