The MADEMOISELLE PRIVÉ world welcomes the MADEMOISELLE PRIVÉ BOUTON collection – an artistic tribute to one of Mademoiselle’s recognised elements of style: the button.
Unique piece.
18K yellow gold button adorned with a byzantine motif set with 1 cushion-cut diamond (~1.5 carats), 4 cushion-cut diamonds (~2 carats), 4 pear-cut diamonds (~0.65 carats) and 8 brilliant-cut diamonds (~0.24 carat).
Outer 18K yellow gold cord set with 52 brilliant-cut diamonds (~0.46 carat) and inner 18K yellow gold cord.
18K white gold dial set with 142 brilliant-cut diamonds (~0.52 carat). Golden-finish hands.
18K white gold rigid cuff snow-set with 1 963 brilliant-cut diamonds (~39.88 carats) and an 18K yellow gold ganse set with 316 brilliant-cut diamonds (~4 carats). High-precision quartz movement. Functions: hours, minutes.
Button diameter: 2.5 cm. Cuff width: 3.5 cm.
Diamonds: 1 cushion-cut diamond (~1.5 carat), 4 cushion-cut diamonds (~2 carats), 4 pear-cut diamonds (~0.65 carat), 2 481 brillant-cut diamonds (~45.10 carats).
The MADEMOISELLE PRIVÉ world combines excellence in craftsmanship and delicate taste. It is a world full of symbols, and its universe is a recognition of absolute femininity.
This is a creative world that opens the door revealing the intimate world of Gabrielle Chanel. So, while exploring it, we get closer to all those objects with which Mademoiselle loved to surround herself with. Objects so precious because so dear to her.

Keyword: the button
In 2020, the CHANEL Watchmaking Creation Studio is presenting the MADEMOISELLE PRIVÉ BOUTON collection. It is a homage to an essential component of Gabrielle Chanel’s stylistic world: the button.
Not only is the button at the very centre of the creative idea, but it is accompanied by another key element in Chanel couture – the tweed.
In this respect, this is a collection of precious cuffs which ‘button’ reveals a secret watch.

Numbered and limited edition of 5 pieces.
18K yellow gold button adorned with a half white Australian cultured pearl (15 mm).
Outer 18K yellow gold cord set with 52 brilliant-cut diamonds (~0.46 carat) and inner 18K yellow gold cord.
18K white gold dial set with 142 brilliant-cut diamonds (~0.52 carat).
The texture of the cuff is of the most precious tweed – Chanel’s signature cloth. As a consequence, every watch is a black and gold tweed cuff with golden calfskin trim and a black calfskin lining.
MADEMOISELLE PRIVÉ BOUTON: the inspiration
Taking her inspiration from the military’s and from sailor’s uniforms, Gabrielle Chanel paid particular attention to the button motifs, which presented a wide variety of ornamental designs.

18K yellow gold button adorned with a half white Australian cultured pearl (15 mm).
Outer 18K yellow gold cord set with 52 brilliant-cut diamonds (~0.46 carat) and inner 18K yellow gold cord.
18K white gold dial set with 142 brilliant-cut diamonds (~0.52 carat).
So the button became more than a fastening, preciously punctuating her suits and becoming a hallmark of the CHANEL style.
Accentuated by a golden braid, the black tweed cuff of the MADEMOISELLE PRIVÉ BOUTON watch folds over and fastens to the wrist by means of a button, which covers a small diamond-set dial.

Full open

Limited edition of 55 pieces.
18K yellow gold button adorned with a camellia motif fully set with 50 brilliant-cut diamonds (~0.38 carat) and a central brilliant-cut diamond (~0.5 carats).
Outer 18K yellow gold cord set with 52 brilliant-cut diamonds (~0.46 carats) and inner 18K yellow gold cord.
18K white gold dial set with 142 brilliant-cut diamonds (~0.52 carat).
MADEMOISELLE PRIVÉ BOUTON: the collection
The collection offers a variety of motifs that reveal the width and richness of CHANEL’s symbols. These are all rendered at the highest of craftsmanship.

Limited edition of 55 pieces.
18K yellow gold button adorned with a sculpted gold lion motif.
Outer 18K yellow gold cord set with 52 brilliant-cut diamonds (~0.46 carat) and inner 18K yellow gold cord.
18K white gold dial set with 142 brilliant-cut diamonds (~0.52 carat).
A pearl, a carved gold lion, a camellia formed of diamonds, a Byzantine motif, and the profile of Gabrielle Chanel in agate: all these symbols speak of Mademoiselle private world. In conclusion, these creations from the MADEMOISELLE PRIVÉ BOUTON collection are precious and intimate at the same time.

Numbered and limited edition of 5 pieces.
18K yellow gold button adorned with a byzantine motif set with 1 cushion-cut diamond (~1.5 carats), 4 cushion-cut diamonds (~2 carats), 4 pear-cut diamonds (~0.65 carats) and 8 brilliant-cut diamonds (~0.24 carat).
Outer 18K yellow gold cord set with 52 brilliant-cut diamonds (~0.46 carat) and inner 18K yellow gold cord.
18K white gold dial set with 142 brilliant-cut diamonds (~0.52 carat).
The collection is comprised of seven watches in limited edition, including two exceptional High Jewellery unique pieces.
Crafted by the greatest artisans, this collection frames an exclusive realm of expression for the finest forms of craftsmanship: High Watchmaking, High Jewellery, and other Artistic Crafts from the world of Couture.

Numbered and limited edition of 5 pieces.
18K yellow gold button adorned with a nicolo agate camée depicting the profile of Gabrielle Chanel.
Outer 18K yellow gold cord set with 52 brilliant-cut diamonds (~0.46 carat) and inner 18K yellow gold cord.
18K white gold dial set with 142 brilliant-cut diamonds (~0.52 carat).
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