A personal and spiritual journey leading to a new, sustainable and socially responsible high jewellery capsule collection. To celebrate her 7th anniversary as Haute Joaillerie designer, Alexandra Mor signs her Tagua Seeds Collection.
The Tagua Seeds Collection represents a very important milestone for Alexandra Mor. This is the first collection featuring tagua seeds, intended to represent a luxury material and a sustainable, socially responsible and effective alternative to elephant ivory, that is still being used in the jewellery industry.
The Tagua Seeds Collection is the result of a spiritual journey that Mor lived while in Bali. An emotionally involving experience that enriched her approach to high jewellery by bringing an in-depth human touch and the desire of raising awareness on the use of ivory in jewellery and find a sustainable way to replace it.
“The main reason why I wanted to work with Tagua was after I discovered it as an alternative for elephant ivory. After watching a documentary about the on going killing of elephants today, I could not stop thinking about it.  I felt so misinformed  that the killing for ivory is still going on. I  cannot imagine our planet without elephants, they are incredible and so similar to us humans. They carry so much of our planet’s DNA and wisdom. That led me to the understanding that something needs to be done. Historically, our industry has had a hand  in promoting  the ivory trade and so today we must actively support stopping it. Protecting the elephants is akin to protecting Mother Nature; the animals, the forests, and the communities who live in those areas.  How? By actively caring and by informing and educating retailer designers and consumers alike.                                          Alexandra Mor”
This is where the Tagua seeds come in, being these a botanical alternative nearly identical to elephant ivory – it is enough to think that, in just one year, a single Tagua Palm can produce as much ivory as an average African elephant can in its lifetime, thus offering a viable solution to stop the killing of these animals on the brink of extinction.
The Balinese experience has also offered Mor the unique opportunity of working with local craftsmen, who helped her to shape her collection. The Tagua Seeds Collection stems out of the profound respect of Bali, where the designer is currently living, and it highlights the Balinese originality and almost forgotten stories of heritage, craft and spirit.
Alexandra Mor has collaborated with the best carvers available in Bali (considered among the best in the world) and with a great team of goldsmiths who work the 22 karat gold, as according to ancient traditions. All this while combining new and unexpected materials, thus adding a distinctive approach to her signature aesthetic designs.
This does not mean that the signature collections Alexandra Mor is renowned for will cease to exist. It is important to remember that Mor has always used ethically sourced gemstones, for her Signature Collection, and that, with her Tagua Seeds Capsule, Alexandra really aims to use her voice as a leading high jewellery brand to have an impact on the industry, to inspire designers, consumers and retailers alike to be working and thinking in a more mindful way:
“The intention with the Tagua Capsule Collection is not to replace my Signature Collection or brand design aesthetics, but rather use my voice in the industry and among collectors to initiate some important conversations about sustainable and mindful luxury. Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Alexandra Mor”
Included in the Tagua Seeds Collection are earrings, rings, necklaces, bracelets, cuffs and a clutch inspired by traditional Balinese design motifs like the Tree of Life, or Kayonan, Mala, and the Kalabubu, the Nias headhunters warrior necklace: made of coconut and brass, is another significant motif, and it is used as a prestigious decoration of strength, power and success in the cultures of the Nias Island, Indonesia.
Hand-carved Tagua seeds, black and red Balinese wood, Sumatran pearls and 22 karat yellow gold work express their luxury along with Mor’s well known signature details such as rare and beautiful gemstones and the Diamond melee – all this infuses life to limited-edition and one-of-a-kind creations for the House of Alexandra Mor.
“There is so much about my Balinese experience that connects with my spiritual and personal story as a woman and a designer; so it was only natural to make my new collection entirely crafted and designed in Bali with my local team. I’m honored to be able to share this creative journey and collaborate with both local craftsmen in Bali and other fine jewellery designers on the annual Vogue US Protagonist event, to inspire and bring more awareness and empower my collectors, retailers and colleagues alike with extraordinary, and more meaningful jewellery. Â Â Â Â Â Â Â Alexandra Mor”
Alexandra Mor collaborated with acclaimed Photographer Ken Kochey in making her Balinese journey and Tagua Seeds Collection into an emotional visual story.Â
An award-winning photographer, Ken Kochey has constantly travelled the world, and has captured experiences for a wide range of editorial and advertising clients, such as Conde’ Nast Traveler, Travel and Leisure, Aston Martin and Coca Cola. Today, he lives with his family in Bali, from where he continues to specialise in travel and lifestyle photography, characterised by a genuine warmth and humanity.
Alexandra Mor will present her new collection during New York Fashion Week, at Vogue Italia’s annual US Protagonist event held at Spring Studios in Tribeca, New York City, on September 6th, 2017, along with other 11 selected international fine jewellery designers. 20 percent of the proceeds of the Tagua Seeds Collection will go to an elephant organisation. CC
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