It’s a Code. It’s Coco. It’s Chanel

Code Coco is not a timepiece, nor a watch. It is not even a symbol. Code Coco is much more.

Code Coco is the latest creation to embellish your wrist, signed Chanel.

“Creation” indeed, as it is almost impossible to define this new “timepiece” within set boundaries. As a matter of fact, faithful to the unbridled creativity that distinguishes the Maison, one is admiring a sophisticated timepiece, that sparkles like the finest of jewels, that embraces your wrist with a clasp identical to the iconic 2.55 bag.

This is why this jewel is a “code”. One needs to interpret and to fully “decode” it, to fully appreciate all the world that unfurls once one wears it.

Code Coco has it all: the matelassé pattern of its bracelet, a clasp that does not hide below one’s wrist but proudly shows its resemblance to the 2.55 bag fastener, the black colour in the black lacquered dial, the discreet touch of that single diamond.

A very intense creation yet so light and smooth to wear – and so easy to clasp, too. Absolute comfort for absolute elegance.

A timepiece that inscribes itself among those timeless and iconic timepieces that are bound to stay forever, thanks to its sleek design, easy-to-wear style and that subtle way of telling the time ensured by the dial’s elegant design.

The new Chanel’s watch image was also empowered by a very interesting campaign, featuring celebrities and personalities, both friends of the brand and Chanel’s insiders, each giving their own personal interpretation of this icon in the making.

Scroll the gallery to meet these women and their views on Chanel and its codes:

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A tribute to a story, to a style, to a poise, the new Code Coco enshrines all of Chanel’s code, in constant renovation. CC