Bulgari Timepieces Timepieces

A classic yet utterly contemporary creation: Lvcea by Bvlgari

This was an emotional video supporting Lvcea watches launch campaign, with spectacular close ups showing the refined details of this classic yet very contemporary creation on the background of my beloved Rome.


A collection which is inspired, in the design of its gleaming band, by another iconic Bulgari signature piece: Serpenti.


The name itself, Lvcea, clearly comes from the Italian word Luce (light), which becomes the essence of this watch’s soul, recounting the legend of the sundial.


And, like a halo of light, a diamond-encrusted case embraces the passage of time.


A collection offering the widest choice: from stainless steel, to the luxury of pink gold with diamonds accents, with both automatic and quartz movements:

Collection 1 Collection 2 Collection 3 Collection 4

A strong tribute to well defined and self-assured personality, Lvcea has Carla Bruni Sarkozy as testimonial and brand ambassador in the press campaign:

Campaign 1 cms_block_image_869

To use an adjective quite in fashion these days, we can definitely state that Lvcea By Bulgari is an “unapologetically” classic chic yet contemporary timepiece for a contemporary and self-confident woman. CC

Post edited by Claudia Carletti, Jewellery Through Time. All material on Bulgari official web site.

0 comments on “A classic yet utterly contemporary creation: Lvcea by Bvlgari

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: