To mark the 90th anniversary of “Bijoux de Diamants”, Chanel pays tribute to the one and only High Jewellery collection created by Mademoiselle Chanel in 1932.
In 1932, Gabrielle Chanel revolutionized the world of jewellery, presenting a collection exclusively dedicated to diamonds.
In this intense and emotional video, the “Bijoux de Diamants” collection tells us her story.
It is a journey through motifs and symbols. It is the vision of creations meant at the same time to free and adorn women.
“I am the Bijoux de Diamants Collection – the Video
The video teases us to discover more about this collection, and it involves us in its emotional narrative. Here is the transcript for you:
I AM THE BIJOUX DE DIAMANTS COLLECTION
I am an idea by Gabrielle Chanel who in 1932, in the middle of the Great Depression, decided to make diamonds fashionable again.
I am a revolution which takes versatility as a founding principle and makes freedom a virtue; my setting becomes lighter, my clasps disappear.
I am the essence of the style of Chanel; the comet, the sun, the fringe, the feather and the ribbon.
I am the most beautiful of constellations, a starry night gliding down a d collet , illuminating a hair style or streaking like a comet around a neck.
I am an installation, revealing myself to the public, adorning wax mannequins in Gabrielle Chanel’s apartment at 29 Rue du Faubourg Saint-Honoré.
I am a triumph, high society and journalists from around the world flock to Paris to admire me. More than 300 press articles celebrating the liberty and audacity of Mademoiselle who reinvented the world of jewelry.
I am a source of inspiration, as today’s collections continue to feed off my ideas and conjure other elements from the Chanel universe such as the camelia, the lion, tweed or simply N 5.
I am the unique collection of High Jewelry created by Gabrielle Chanel in 1932, and in 2022, I am celebrating my 90th anniversary.
I am the “Bijoux de Diamants” Collection!