COCO CRUSH: New Jewels, New Suppleness — and a New Muse

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With the unveiling of new supple creations and the announcement of a new House ambassador, COCO CRUSH enters a new chapter — one that reinforces its status as both a design icon and a contemporary attitude.

In 2026, CHANEL Fine Jewelry expands the collection with technically advanced, body-hugging pieces while welcoming Gracie Abrams as the new muse of COCO CRUSH, a choice that reflects the collection’s spirit of authenticity, confidence, and modern femininity.

Gracie Abrams, American musician-singer-songwriter, wears COCO CRUSH supple choker and earring, quilted motif, in 18K BEIGE GOLD and white gold, diamonds. CHANEL — Gracie Abrams, American musician-singer-songwriter, wears COCO CRUSH supple choker and earring, quilted motif, in 18K BEIGE GOLD and white gold, diamonds.
CHANEL Fine Jewelry.

A Grammar of Style, Written in Gold

Since its launch in 2015, COCO CRUSH has distinguished itself as one of CHANEL Fine Jewelry’s most recognisable signatures. At its core lies the quilted motif — a graphic emblem deeply connected to the House’s visual heritage and to the creative legacy of Gabrielle Chanel. Echoing the matelassé of the legendary 2.55 handbag, this motif is reinterpreted through incisive carvings directly sculpted into gold, uniting precision with softness, structure with sensuality.

bagues-coco-crush_fondblanc — “Coco Crush” Ring in White Gold & Diamonds. Small Version – “Coco Crush” Ring in
Yellow Gold. Small Version – “Coco Crush” Ring in Yellow Gold & Diamonds. Small
Version – “Coco Crush” Ring in White Gold. Medium Version – “Coco Crush” Ring in
Yellow Gold & Diamonds. Medium Version. Chanel Fine Jewellery

Conceived as a true system rather than a single jewel, COCO CRUSH unfolds across rings, bracelets, necklaces, and earrings designed to respond to one another. Worn alone or stacked, these pieces form a coherent grammar of style — timeless yet contemporary — conceived for living, moving, and asserting oneself.

Coco Crush The Encounters — Coco Crush Fine Jewelry. Ring in 18K beige gold, small version. Earrings in 18K beige gold, white gold and diamonds.
Campaign featuring actor Djebril Zonga. Chanel Fine Jewelry.

Suppleness as a Statement

In 2026, the collection evolves through a new technical and aesthetic milestone: suppleness. This development resonates deeply with Gabrielle Chanel’s founding manifesto, which replaced restriction with freedom and rigidity with movement.

The new close-fitting necklace and choker introduce an unprecedented fluidity to COCO CRUSH. The quilted motif is articulated through a refined mesh construction, allowing the jewel to follow the contours of the body with sensual precision. A discreet sliding clasp ensures impeccable fit, while taut lines and controlled curves preserve the collection’s unmistakable graphic identity.

JENNIE, South Korean singer and CHANEL ambassador, wears a COCO CRUSH short supple necklace, quilted motif, in 18K BEIGE GOLD. CHANEL Fine Jewelry.

Available in BEIGE GOLD, yellow gold, or white gold with diamonds, these necklaces trace the neckline in a single, confident stroke. The short necklace embodies luminous minimalism, while the choker delivers a bold, sculptural presence that enhances the silhouette.

COCO CRUSH supple choker, quilted motif, in 18K BEIGE GOLD. CHANEL Fine Jewelry.

Suppleness extends naturally to the earrings, conceived as transformable pieces. Worn long, they express refined elegance; in their shorter version, they introduce a subtle rock-inflected edge — jewellery that adapts, transforms, and affirms individuality.

Gracie Abrams: A New Muse for COCO CRUSH

The evolution of COCO CRUSH is accompanied by the announcement of Gracie Abrams as the collection’s new muse. A GRAMMY®-nominated singer-songwriter celebrated for her intimate, emotionally resonant music, Abrams embodies a form of modern femininity that aligns seamlessly with the collection’s ethos.

Since her debut in 2019, Abrams has established herself through authenticity, restraint, and emotional clarity — qualities that mirror COCO CRUSH’s essential, uncompromising design language. Her natural assurance and understated confidence resonate with a generation for whom luxury is no longer about excess, but about meaning and self-expression. The new COCO CRUSH campaign featuring Gracie Abrams will be revealed on January 13, 2026, marking a new dialogue between fine jewellery and contemporary culture.

Jewelry Audacity, Refined

COCO CRUSH’s boldest expression remains the sculptural cuff in BEIGE GOLD. Wide, graphic, and impeccably balanced, it revisits the quilted motif with accentuated incisions and softened curves, ensuring both visual impact and comfort. Worn alone, it elevates the simplest silhouette; worn in pairs, it becomes an unmistakable statement.

COCO CRUSH cuff, quilted motif, in 18K BEIGE GOLD. CHANEL Fine Jewelry — COCO CRUSH cuff, quilted motif, in 18K BEIGE GOLD.
CHANEL Fine Jewelry

Here, audacity is not synonymous with extravagance, but with clarity — each line deliberate, each curve controlled.

Essential, Free, and Contemporary

With its 2026 evolution, COCO CRUSH confirms its identity as jewellery with attitude: essential yet expressive, refined yet fearless. The introduction of suppleness as both technique and language, paired with the appointment of Gracie Abrams as muse, reinforces the collection’s contemporary relevance.

True to the spirit of Mademoiselle, COCO CRUSH is not designed to remain still. It moves with the body, evolves with the times, and speaks to those who choose jewellery not as ornament, but as affirmation.