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Watches & Wonders has a new Foundation

Watches and Wonders creates its own Foundation, based in Geneva, to promote watchmaking excellence throughout the world.

After the success of the first edition of Watches and Wonders Geneva in 2022, Rolex, Richemont and Patek Philippe have decided to create the Watches and Wonders Geneva Foundation (WWGF), a not-for-profit foundation based in Geneva. It comes into existence today.

The mission of the Watches and Wonders Geneva Foundation is to promote watchmaking excellence throughout the world. Established in September 2022, this new foundation aims to organise in-person or digital watch and jewellery exhibitions in Geneva and beyond their borders.

The WWGF will be managed by a Foundation Board, with Jean-Frédéric Dufour serving as Chairman and Emmanuel Perrin as Vice-Chairman. Along with the founding members, they will define the major strategic areas of this ambitious project.

The Exhibiting Committee, made up of representatives from the participating Maisons, will, on the other hand, continue to take all the decisions to ensure the exhibition runs smoothly.

Matthieu Humair, the current CEO of the Fondation de la Haute Horlogerie, will become the CEO of the Watches and Wonders Geneva Foundation. The seat of WWGF will be in Geneva, an opportunity for the city to consolidate its reputation as the world’s watchmaking capital.

The following Watches and Wonders Geneva edition will be held from 27 March to 2 April 2023 in Palexpo, Geneva’s exhibition centre. For the first time, the event, gathering nearly 50 brands, will open its doors to the public over the weekend, on 1 and 2 April 2023. Amateurs and collectors will thus have the opportunity to wander through the aisles of this prestigious Salon and discover the latest designs and trends for the year.

Tickets will be available exclusively online on the watchesandwonders.com platform in early February 2023 at 70 CHF. The first five days will be for the press, retailers and the guests of the 49 exhibiting Maisons. The organisation will disclose the complete programme in the coming weeks.

More information about the ambition of Watches and Wonders Geneva Foundation to transform Geneva into the world’s leading watchmaking destination will follow!

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