A surprise awaited all those attending the Salon International de la Haute Horlogerie (SIHH) last January. Being accustomed to great novelties from the Maison, it was a pleasure to welcome the announcement of the comeback of a truly iconic timepiece: Panthère de Cartier.
The watchmaking industry is facing a difficult moment, and it is becoming more and more paramount, for Manufactures and watch Brands, to go back to their roots, where the authentic Brand Essence resides and lives.
It is indeed to bring back a renewed focus on its core creative inspiration, while staying both relevant to admirers and collectors alike, and consistent with the brand itself, that the Maison Cartier has taken the bold move of reintroducing a feminine timepiece par excellence: its iconic Panthère de Cartier.
The Panther is one of the Maison’s most recognised and symbolic icons, and it gives life to this watch’s soul. A watch that was launched for the first time in 1983 and that is a jewel in its own right.
The Maison states with strength the significant role that Panthère de Cartier has always had since its very launch:
Panthère de Cartier is a timepiece endowed with a significant role in the Maison’s history. Since its launch in 1983, it has proven to be one of the most emblematic and popular watches of the XXth century.
Because of this, Panthère de Cartier remains faithful to its original design: no changes have been made in view of the relaunch, and there will be no evolution in the future.
Panthère de Cartier is today that same watch that debuted in the 1980s, true to its very own soul and one of the emblems of the Maison’s aesthetic patrimony.
As the Maison comments:
We believe that the Maison’s style be timeless, and this has never been truer. Panthère de Cartier timepiece’s proportions are perfectly balanced and its bracelet is unique. An iconic design does not need any transformation.
Available in boutique as of June 2017, Panthère de Cartier comes in many variations to please the most diverse taste. Nine different interpretations that range from steel up to jewellery and limited edition models, all with small or medium cases.
Panthère de Cartier is a watch that epitomises the unchanging power of its contemporary design. A dazzling timepiece in steel or gold, sensual, comfortable, and unmistakably Cartier. CC
Of course it doesn’t need any changes! Why mess with perfection?
I totally agree with you, Kristen!