CHANEL – “From Dream to Reality”: A Winter Tale of Watches and Fine Jewellery

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For the holidays, CHANEL unveils “From Dream to Reality,” a rarefied celebration of its most iconic creations — from the J12 and Première watches to the Coco Crush and N°5 jewellery collections.

Featuring models Mona Tougaard and Rebecca Leigh, the campaign transforms the Maison’s aesthetic codes into an enchanting winter tale.

A Winter World of White

The film opens in an immaculate, dreamlike landscape — a boundless expanse of white snow as serene as a blank page. In this suspended world, every movement feels amplified, every gesture resonates with quiet meaning. A white owl, poised and still, observes the scene with an air of ancient wisdom. Its presence, discreet yet symbolic, reinforces the campaign’s atmosphere of wonder and contemplation.

At the centre of this luminous tableau is Mona Tougaard, moving as if dancing around this snowy white scenery. In her hand she holds a delicate, calligraphy-like tool, guided by a soft white plume — one of Gabrielle Chanel’s cherished icons. With slow, intentional movements, she begins to draw directly onto the snow, as though sketching a wish into existence.

A Dialogue of Light and Intimacy

As Mona continues tracing delicate lines in the snow, Rebecca approaches her with quiet curiosity, wondering about the meaning of her gesture. Mona, still focused on her drawing, seems to explain that she is sketching a wish — a gesture as poetic as the plumed calligraphy tool resting lightly in her hand.

A little later, as the illustration in the snow begins to take form, Rebecca appears moved by its beauty. Mona, completing the final stroke, conveys with a gentle smile that the drawing — this wish made visible — is intended entirely for her companion.

Jewels with Stories to Tell

The jewellery selection showcased in the campaign highlights CHANEL’s most emblematic creations through a refined balance of craftsmanship and symbolism. The Coco Crush pieces — crafted in 18K beige, yellow or white gold, with or without diamonds — reinterpret the Maison’s iconic quilted motif introduced in 1955, an enduring signature of CHANEL style.

The Camélia designs further enrich this universe; sculpted in gold and often illuminated with diamonds, they pay tribute to the flower Gabrielle Chanel admired for its purity, symmetry, and timeless elegance.

Alongside these jewels, the Première watch brings together watchmaking savoir-faire and the House’s heritage codes. Its octagonal case recalls both Place Vendôme and the stopper of the N°5 fragrance bottle, while its chain bracelet echoes the fluidity of CHANEL’s classic handbags.

The J12, meanwhile, embodies a contemporary spirit through the interplay of high-tech ceramic and luminous geometry, expressing what CHANEL describes as “the encounter of gold, ceramic and diamonds.”

Within the film, these creations are not adornments. They animate the narrative, catching the soft winter light and punctuating the poetic exchange as naturally as breath in the cold air.

A Wish Made Visible

In the closing sequence, the camera slowly zooms outward, widening the perspective. The full drawing emerges in the snow: a tree whose branches bloom into camellias, stars, and the symbolic number 5 — a constellation of CHANEL’s most emblematic motifs woven into a single poetic creation.

It is both a wish and a homage: a celebration of the Maison’s heritage, sketched with elegance, imagination, and a sense of wonder.

From Dream to Reality

The film’s snowy world, its delicate play of light, its owl sentinel, and its whispered exchange all converge on a single message: that a gift is not merely given, but imagined, hoped for, and infused with meaning.

This season, CHANEL invites us to dream boldly and give beautifully — transforming wishes into jewellery, moments into memories, and gestures into symbols of lasting elegance.