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Mademoiselle Privé Bouton serti neige - Chanel
Chanel Chanel Timepieces Timepieces

Mademoiselle Privé Bouton – Chanel

The button in its most precious interpretation. A new high jewellery watch collection signed Chanel.

The MADEMOISELLE PRIVÉ world welcomes the MADEMOISELLE PRIVÉ BOUTON collection – an artistic tribute to one of Mademoiselle’s recognised elements of style: the button.

The MADEMOISELLE PRIVÉ world combines excellence in craftsmanship and delicate taste. It is a world full of symbols, and its universe is a recognition of absolute femininity.

This is a creative world that opens the door revealing the intimate world of Gabrielle Chanel. So, while exploring it, we get closer to all those objects with which Mademoiselle loved to surround herself with. Objects so precious because so dear to her.

MADEMOISELLE PRIVÉ BOUTON Serti Neige

Keyword: the button

In 2020, the CHANEL Watchmaking Creation Studio is presenting the MADEMOISELLE PRIVÉ BOUTON collection. It is a homage to an essential component of Gabrielle Chanel’s stylistic world: the button.

Not only is the button at the very centre of the creative idea, but it is accompanied by another key element in Chanel couture – the tweed.

In this respect, this is a collection of precious cuffs which ‘button’ reveals a secret watch.

MADEMOISELLE PRIVÉ BOUTON Ganse de diamant
Numbered and limited edition of 5 pieces. 
18K yellow gold button adorned with a half white Australian cultured pearl (15 mm).
Outer 18K yellow gold cord set with 52 brilliant-cut diamonds (~0.46 carat) and inner 18K yellow gold cord.
18K white gold dial set with 142 brilliant-cut diamonds (~0.52 carat).

The texture of the cuff is of the most precious tweed – Chanel’s signature cloth. As a consequence, every watch is a black and gold tweed cuff with golden calfskin trim and a black calfskin lining.

MADEMOISELLE PRIVÉ BOUTON: the inspiration

Taking her inspiration from the military’s and from sailor’s uniforms, Gabrielle Chanel paid particular attention to the button motifs, which presented a wide variety of ornamental designs.

MADEMOISELLE PRIVÉ BOUTON  Perle
18K yellow gold button adorned with a half white Australian cultured pearl (15 mm).
Outer 18K yellow gold cord set with 52 brilliant-cut diamonds (~0.46 carat) and inner 18K yellow gold cord.
18K white gold dial set with 142 brilliant-cut diamonds (~0.52 carat).

So the button became more than a fastening, preciously punctuating her suits and becoming a hallmark of the CHANEL style.

Accentuated by a golden braid, the black tweed cuff of the MADEMOISELLE PRIVÉ BOUTON watch folds over and fastens to the wrist by means of a button, which covers a small diamond-set dial.

MADEMOISELLE PRIVÉ BOUTON Perle
Full open
MADEMOISELLE PRIVÉ BOUTON Camélia
Limited edition of 55 pieces.
18K yellow gold button adorned with a camellia motif fully set with 50 brilliant-cut diamonds (~0.38 carat) and a central brilliant-cut diamond (~0.5 carats).
Outer 18K yellow gold cord set with 52 brilliant-cut diamonds (~0.46 carats) and inner 18K yellow gold cord.
18K white gold dial set with 142 brilliant-cut diamonds (~0.52 carat).

MADEMOISELLE PRIVÉ BOUTON: the collection

The collection offers a variety of motifs that reveal the width and richness of CHANEL’s symbols. These are all rendered at the highest of craftsmanship.

MADEMOISELLE PRIVÉ BOUTON Lion
Limited edition of 55 pieces.
18K yellow gold button adorned with a sculpted gold lion motif.
Outer 18K yellow gold cord set with 52 brilliant-cut diamonds (~0.46 carat) and inner 18K yellow gold cord.
18K white gold dial set with 142 brilliant-cut diamonds (~0.52 carat).

A pearl, a carved gold lion, a camellia formed of diamonds, a Byzantine motif, and the profile of Gabrielle Chanel in agate: all these symbols speak of Mademoiselle private world. In conclusion, these creations from the MADEMOISELLE PRIVÉ BOUTON collection are precious and intimate at the same time.

MADEMOISELLE PRIVÉ BOUTON Byzantin
Numbered and limited edition of 5 pieces.
18K yellow gold button adorned with a byzantine motif set with 1 cushion-cut diamond (~1.5 carats), 4 cushion-cut diamonds (~2 carats), 4 pear-cut diamonds (~0.65 carats) and 8 brilliant-cut diamonds (~0.24 carat).
Outer 18K yellow gold cord set with 52 brilliant-cut diamonds (~0.46 carat) and inner 18K yellow gold cord.
18K white gold dial set with 142 brilliant-cut diamonds (~0.52 carat).

The collection is comprised of seven watches in limited edition, including two exceptional High Jewellery unique pieces.

Crafted by the greatest artisans, this collection frames an exclusive realm of expression for the finest forms of craftsmanship: High Watchmaking, High Jewellery, and other Artistic Crafts from the world of Couture.

MADEMOISELLE PRIVÉ BOUTON Camée
Numbered and limited edition of 5 pieces.
18K yellow gold button adorned with a nicolo agate camée depicting the profile of Gabrielle Chanel.
Outer 18K yellow gold cord set with 52 brilliant-cut diamonds (~0.46 carat) and inner 18K yellow gold cord.
18K white gold dial set with 142 brilliant-cut diamonds (~0.52 carat).

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